He then worked for boston consulting group and a solar panel installation firm, before going to stanford for his masters degree. He wrote the book that outlines a technique helping companies create products and services that tap into the psychology of habits. The rise of addictive technology and the business of keeping us hooked hooked. A guide to building habitforming products eyal, nir, hoover, ryan isbn. He has taught courses on applied consumer psychology at the stanford graduate school of business, more about nir eyal. It answers the fundamental and intriguing question. In hooked, eyal presents the 4step hook model, which he uses as a framework.
In 1983, when he was three, his family immigrated to the united states, and settled in a suburb of orlando, florida. Nir founded and sold two companies since 2003 and has taught at the stanford graduate school of business and the hasso plattner institute of design. I used the content in the book to map the steps i need to take to improve the strategic read challenge. Hooked by nir eyal is one of the few great business books. Access a free summary of hooked, by nir eyal and 20,000 other business, leadership and nonfiction books on getabstract. Nir eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in hooked to motivate and influence users. How to control your attention and choose your life. Hooked is written for product managers, designers, marketers, startup founders, and anyone who seeks to. Aug 24, 2015 nir eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in hooked to motivate and influence users. Nir eyal earned an mba at stanford university and founded an advertising business with some of his fellow students placing advertisements on facebook.
From nir eyal, author of the bestselling hooked book. How to build habitforming products and indistractable. How to build habitforming products by nir eyal pdfepub. How nir eyals habit books are dangerous making a case for. Through consecutive hook cycles, these products reach their ultimate goal of bringing users back over and over again, without depending on. You have to read lots of books to find the occasional gem. Jul 08, 2016 hooked by nir eyal book summary book video club. How to build habitforming products nir eyal duration. Dec 25, 20 hooked is based on eyals years of research, consulting, and practical experience. I cant speak for anyone else and i strongly recommend you to read the book in order to fully grasp the concepts written here.
International bestselling author, former stanford lecturer, and behavioral design expert, nir eyal, wrote silicon valleys handbook for making technology habitforming. Theres no doubting that in this digital age, all of us are hooked. Hooked nir eyal book summary by nikita shevchenko learn how to create a product that will not leave people indifferent. Shows how to create user habits that stick includes practical insights and riveting. But what does it take to build products that users consistently come back to. How to build habitforming products by nir eyal is a guide to building habitforming products and services. This is a summary of what i think is the most important and insightful parts of the book. How to build habitforming products is a critical work in the increasingly important field of psychological marketing, particularly as it applies to the customer experience. Everyday low prices and free delivery on eligible orders. He has taught at the stanford graduate school of business and hasso plattner institute of design. It guides you through the four steps you should take to engage users. He writes, consults, and teaches about the intersection of psychology, technology, and business. Soft copy of book hooked author nir eyal completely free. Nir eyal reveals how successful companies create products people cant put down and shows how you can do it too.
It walks you through the steps that lead to forming new habits around a product using loads of real life examples and also offering a way to approach the inevitable moral questions. He has taught courses on applied consumer psychology at the stanford graduate school of business and the hasso plattner institute of design and is a frequent. Nov 04, 2014 nir eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in hooked to motivate and influence users. Nir eyals fascinating hook model walks readers through a 4 step process trigger, action, variable reward and investment to build habitforming products. How nir eyals habit books are dangerous making a case. Apr 25, 2018 hooked by nir eyal is an excellent book packed with a lot of useful information to help you build habitforming products and services. This 30minute expert guide is the official summary of eyal s bestselling book, hooked, and includes a foreword by the author. He has taught courses on applied consumer psychology at the stanford graduate school of business, the hasso plattner institute of design, and is a frequent speaker.
What follows is a subjective summary of the book with its key takeaways and some of my own thoughts. The rise of addictive technology and the business of keeping. All in all, this book provides a procedural roadmap with some room to adjust to meet your needs whether you are a small startup indie or an established small to medium size businessman. As a uxui designer newbie, i get so many recommendations from senior ux designers about this book hookedhow to build habitforming products written by nir eyal. While you might be aware that youre addicted to your phone or favorite apps. Either way, nir eyals book, hooked, is a fascinating read. The book, hooked how to create habitforming products, argues that making people hooked will. Oct 04, 2015 how to build habitforming products nir eyal duration. Nov 04, 2014 nir eyal answers these questions and many more by explaining the hook model a four steps process embedded into the products of many successful companies to subtly encourage customer behavior.
Nir eyal is the author of the bestselling book, hooked. This is a great read if youre interested in technology, and the way you can get people to use your technology based products apps, sites, etc. Change user behavior and retain customers with behavioral design and consumer psychology. Eyal grew interested in psychology and behavioral engineering, and hooked is the result of his research. Eyal grew interested in psychology and behavioral engineering. How to build habitforming products by eyal, nir isbn. This 30minute expert guide is the official summary of eyals bestselling book, hooked, and includes a foreword by the author. Nir eyal writes, consults, and teaches about the intersection of psychology, technology, and business. A guide to building habitforming technology is the new book from nir eyal. He has taught courses on applied consumer psychology at the stanford graduate school of business, the hasso plattner institute of design, and is a frequent speaker at industry. The books content is based on the authors years of research, consulting, and practical experience. International bestseller with over 200,000 copies sold worldwide based on years of research, consulting, and practical experience, hooked. H ired as a speaker throughout silicon valley and the international tech world, nir eyals appeal and influence cannot be ignored. Five years after publishing hooked, eyal reveals distractions achilles heel in his groundbreaking new book.